The second form of Internet Marketing is link building where we either pay for a high-profile link on another website or exchange links. Exchanging links with related but not competing sites can be a good way of generating traffic as it is free but it can take a while to find appropriate partners and it does mean giving away some of your high-value website real-estate.
Newer forms of internet marketing include article writing, blogging and social networking – talking about your site on other sites such as Twitter or creating a fan page on Facebook. All of these have their merits and all generate good quality traffic but they can also be time-consuming.
As we are do our internet marketing in Scotland and many of our clients are based in Scotland, we have a good background in geographically specific web marketing – targeting potential customers in specific towns or regions.
Internet Marketing these days takes many forms and your campaign may comprise one or several of the following:
The most basic being Search Engine Optimisation (SEO) or improving a website’s ranking in the ‘natural’ or non-paid-for results and managing a pay-per-click campaign, where you can guarantee top ranking in Google but you pay for each visitor you get.
Farmore IT Ltd